For an informed view on connected entertainment in the UK & Ireland, visit Cue Entertainment
Perhaps a
goodie bag from a supplier at Christmas … maybe some mince pies, rum truffles,
and Christmas cake … or a few Blu-ray and DVD discs to entertain the family on
either side of the Queen’s speech. Such trivial gifts are not likely to
influence most in the retail supply chain, but employers will have to consider
at what point acceptable corporate hospitality becomes outright bribery and
corruption when the Bribery Act 2010 comes into force later this year.
For
companies throughout the entertainment supply chain, the conundrum lies in
where to draw the line between normal social interaction and a deliberate
attempt to pervert business relationships.
The
“payola” scandal in the United States came to a head at the end of the 1950s,
when radio and TV station management fired DJ Alan Freed for taking bribes from
record companies to play records. Instead of making it illegal to “pay for
plays”, the response from Congress in 1960 was to make mandatory the full
disclosure of financial inducements. Now out in the open, payments continued to
slip into the pockets of anyone able to influence the charts while the word
payola passed into the dictionary.
The
Foreign Corrupt Practices Act (FCPA) of 1977 went much further when it made
bribery of foreign government officials a federal crime whether directly or
through intermediaries. The Department of Justice interprets the term
“government official” very loosely. For example, an employee of a Chinese
company that sells DVD packaging materials might come into this category since
most businesses in the PRC are ultimately state-owned or backed.
Following
concerns that the FCPA could put American companies at a disadvantage in
countries where lavish hospitality is not classed as a bribe and could even be
tax-deductible, the US government lobbied for international agreement. At a
meeting of the Organization for Economic Cooperation and Development (OECD) in
November 1997, 34 countries signed an anti-bribery convention that incorporated
many of the FCPA provisions.
The UK
ratified this convention the following year and the government asked the Law
Commission to submit proposals for the reform of British bribery laws dating
back to the “Prevention of Corruption Acts” of 1889-1916, which were still in
force. In 2000, the government released a white paper on the subject, followed
by a draft bill in 2003, which Parliament promptly rejected.
Following
a consultation exercise in 2005, the Law Commission eventually issued a further
report on “Reforming Bribery” in November 2008, which included the draft of a
“bill to make provision for offences relating to bribery and for connected
purposes”.
Finally,
the Bribery Act 2010 received royal assent last year in the dying days of the
previous government. It was due to come into force in April but for a
government-declared three-month moratorium in order to make it “comprehensible
for business” although no new date has been set.
The CBI
strongly supports the act, subject to the outcome of the review. Principal
Policy Advisor Jim Bligh says, “This temporary delay will give the government
more time to make sure the legislation is workable. It is far better to get the
guidance right than it being a fudge that ends up harming UK competitiveness.”
He says he
looks forward to what he describes as “a consolidated, simplified and
modernised set of bribery laws,” though he warns that if agents,
intermediaries, joint ventures or supply chains should take part in a bribery
offence anywhere in the world, it could lead back to any company that is
registered, operates or is based in the UK.
“Providing
greater certainty in areas, such as hospitality and third-party services, will
strengthen the act, and give companies the confidence they need to do business
abroad. When this act comes into force, the UK will have a strong and
comprehensive anti-bribery law in place,” says Bligh.
In a CBI
video, Bligh recommends “companies should have an anti-bribery policy in place
that everybody across the world knows about. They should make sure that
somebody at board level takes the lead for this policy and ensure that it is
being implemented effectively in every operation across the world.”
He advises
that companies should have whistle-blowing policies in place to ensure that,
once companies identify bribery, they deal with it and remove in the quickest
possible way. The Act acknowledges that an acceptable defence is to demonstrate
that “adequate procedures” are in place to prevent bribery taking place and
companies must ensure that this is so, he says.
Despite
this advice, a survey released by accountancy firm KPMG reveals that more than
one in eight UK companies lacks a written anti-corruption plan. Forensic
Practice Head Alex Plavsic says that businesses will need precise details of
the circumstances under which a meal or gift could be considered a bribe in
order to stay within the law.
The
position of corporate hospitality gives rise to the greatest doubts about the
implementation of the Bribery Act, with one executive remarking, “Walk around
London and you’ll see the rules being broken everywhere.” Company boxes at
Twickenham, Murrayfield and the Millennium stadium are among many sporting
venues affected by the new act, if it goes ahead in its original form.
The Law
Commission attempts to clarify the position in Appendix D to the Draft Bill:
“Where entertainment is only one factor in the employee’s mind in favour of
doing business with the supplier, placing business with the supplier is not
bribery. If, however, the entertainment is the main factor in the employee’s
mind, overwhelming all other considerations, it would amount to bribery because
it would then be the primary reason for doing business with the supplier.”
Their
lordships evidently envisage the employment of mind readers whenever the topic
of entertaining arises.
Elsewhere
in Appendix D, the Law Commissioners acknowledge that in “run-of-the-mill”
cases, to give and receive hospitality remains outside the scope of the law.
Even in a private sector context, however, “the provision of hospitality may be
of such a nature or extent that it amounts to an inducement to employees or
agents… to breach an expectation that they will act in good faith.”
They quote
the example of “a lap dancing club, where the company providing the
entertainment intends the employees to feel obliged to favour the company in
case the nature of the entertainment they receive comes to the attention of
their employer.” Whether this applies when a modern-day Erica Roe streaks
across a rugby ground is not clear.
Lord
Tunnicliffe, then “government Spokesperson for the Ministry of Justice”, said
in a January 2010 letter, “Corporate hospitality would … trigger the offence
only where it was proved that the person offering the hospitality intended the
recipient to be influenced to act improperly. Obviously lavish or extraordinary
hospitality may lead a jury to reach such a conclusion but, as the Director of
the Serious Fraud Office told the Joint Committee, ‘most routine and
inexpensive hospitality would be unlikely to lead to a reasonable expectation
of improper conduct’.”
Anyone who
hopes for examples of “improper conduct” at future corporate events is likely
to be very disappointed when the Bribery Act 2010 becomes law.
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